Digital Marketing

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Since digital marketing is growing at a rapid pace, and is becoming an extended arm of the marketing division of every company, there is going to be a surge in demand for digital marketing professionals. The growth of a digital
marketing career has been tremendous over the last few years. To start with – it is a prerequisite for every marketing job. Digital marketing allows you to start a career in a different line of work, including social media marketing, search engine optimization, email marketing, PPC expert, content writer, designer, and copywriter, and so on.

Digital Marketing is a futuristic career and while the career still does not pay as well as say IT industry, it is catching up with other industries quite fast and is expected to be an industry with the highest paying jobs in the next few years.

Learning Objectives

The course will introduce students to appreciate the relevance and significance of Digital Media Channels in Marketing. The students would gain basic understanding of crafting a digital marketing campaign. The course will introduce the students to the basics of digital marketing starting from Social Media Marketing, Search Engine Optimization, Website Analytics, Blog marketing, Email Marketing, Social Media Marketing, etc. It will also enable the students to appreciate and critique the digital marketing campaigns.

The main objectives are:

  • To understand different types of Digital Marketing techniques and how to use them.
  • To learn different online marketing strategies and implementing them in real time.
  • Understanding the business requirements and designing the campaigns for better ROI.

Expected Outcomes

On completing this course the student would be able to

  • Develop digital advertising campaigns such as presentations, websites and social media, brochures, reports, and newsletters
  • Make use of tools such as Word Press, HTML and CSS, Google Ad words and Google analytics Plan and implement a successful marketing strategy to position a brand, maintain its reputation and build a website
  • Conduct surveys to identify the interests and concerns of key stakeholders
  • Build, optimize and analyze PPC campaigns on Google Ads and Bing ads